Marketing: The Lifeline of Business

Marketing is the lifeline of any firm: it connects the organization with the consumer. The marketing major prepares students for a variety of career opportunities in sales, product management, marketing research, retailing, advertising, business-to-business marketing, international marketing, or other aspects of the profession.

Students who major in marketing must complete at least 24 credit hours of upper-level courses in consumer behavior, personal selling, new product development, distribution management, services and industrial marketing, international marketing, and promotions management. All marketing majors are required to take Marketing Principles, Marketing Research, and Marketing Strategy. The curriculum is revised frequently to keep pace with the ever-changing business world.

Mission Statement:

Maximize stakeholder value!

  • Students should receive the best possible educational experiences
  • Parents should receive the best educational value in Ohio
  • Employers should receive the best qualified candidates for position in Marketing and Sales
  • Faculty and staff should receive working conditions that maximize productivity

209B Copeland Hall

College of Business
Athens, Ohio 45701